basecom explains: Shopware AI

Shopware AI is the new name of Shopware's revamped AI offering, which was unveiled at a special event held in place of the Shopware Community Day 2025. It replaces the previous name, “AI Copilot.” But there's more to the rebranding than just a new name: Shopware AI combines all existing and new AI features under one roof and now makes them even more seamlessly available in the admin interface. For retailers, this means faster responses, more efficient processes, and significantly simplified operation in everyday shop life.

The new Shopware AI Chat – your daily assistant

At the heart of it all is the new AI-powered chat assistant, which is integrated directly into the Shopware backend. You no longer have to search through forums or documentation – you get context-sensitive answers to your questions in real time. Whether you need help with feature usage, setup questions, or best practices, the chat provides accurate information based on your individual shop configuration and version.

Who does Shopware AI support?

Shopware AI was developed specifically for the various roles in everyday e-commerce – regardless of whether you work as a developer, store manager, or without technical know-how:

• Non-technical users who know what they want to achieve, but don't know where to click.
• Agile development teams who require immediate guidance with configuration or customization.
• Retailers without an internal team of experts who still need to make quick and informed decisions.

With Shopware AI, you have a digital expert at your side at all times – without additional personnel costs.

The advantages at a glance

• Faster problem-solving: Instead of lengthy research, Shopware AI helps you directly in your work context.
• Productivity gains: AI provides setup tips, plugin information, and usage recommendations exactly when you need them.
• Better onboarding: New users find their way around more quickly.
• Reduced support dependency: Many queries can be resolved directly in the system.

What is the technology behind it?

Shopware AI is based on powerful language models (LLMs) that enable even complex questions to be answered intelligently and in context. Integration into the admin interface ensures that the information is available where you need it – without media breaks or detours.

Conclusion

Shopware AI marks the beginning of a new phase of e-commerce automation at Shopware. The integrated assistant is more than just a nice extra feature: it is a real productivity tool that helps you make better decisions faster. Especially in a dynamic market environment where time and efficiency are crucial, this can be a clear competitive advantage. Shopware AI is included in the Rise license plan and is therefore also available to users who are just starting out on their e-commerce journey.
At basecom, we are watching the development of Shopware AI with great interest and see enormous potential for our customers – especially for those who want to make their Shopware projects efficient and future-proof in the long term.

Jonas Dambacher, Director Business Unit Shopware

We look forward to getting to know you.