B2B Solutions - Complex Products

We design digital solutions with a focus on your customers: intuitive user guidance, personalized content and seamless self-service options. Through our digital experience platform, we create a shopping journey that captivates, even with complex products - from the first contact to after-sales communication.

We build high-performance e-commerce platforms that organize even the most complex products in a structured manner. Leveraging headless architectures, flexible data models and intelligent APIs, we deliver a future-proof digital sales platform that seamlessly adapts to your processes.

Centralized product data management is essential for efficient sales. We assist you in implementing and optimizing PIM and DAM systems, enabling you to manage, standardize, and display your product information across all channels in a structured way.

Online configurators are transforming the sale of complex products by enabling:

• Real-time product customization by customers
• Error reduction through intelligent logic rules
• 3D visualizations to help customers better visualize the product
• Enhanced support for sales teams at the PoS

These benefits not only boost efficiency and customer loyalty, but also strengthen your digital competitiveness.

In our consulting workshop for complex products, we assess your current sales situation and identify key challenges, including

• A high number of variants or modular product structure
• Sales processes reliant on specialized personnel
• Limited price customization or visualization options

Based on this analysis, we provide technology-agnostic recommendations - from PIM and guided selling to configurators and dynamic pricing - to help optimize your sales processes.