Relaunch of the Amazone Fan Shop with Shopify Plus

Amazone, a traditional family-owned business with over 140 years of experience in agricultural machinery, is renowned for its extensive range of products in agricultural engineering, municipal technology, and digital solutions. The company’s innovative offerings, particularly in the areas of fertilization, soil cultivation, crop protection, and seeding, address the diverse needs of its customers around the world.

Amazone partnered with basecom to relaunch its fan shop using Shopify Plus. This collaboration aimed to create a modern, user-friendly online store that offers an extensive selection of branded merchandise. The range includes work and leisure wear, detailed models of agricultural machinery, and a variety of fan collectibles.
The transition from the previous VersaCommerce platform to the cloud-based Shopify Plus solution marked a significant step forward. The new platform enables Amazone to maintain greater control over the store, allowing for faster updates and independent adjustments.

Shopify Plus

Shopify Plus, the enterprise-grade solution from Shopify, is designed to meet the demands of medium to large businesses. The Software-as-a-Service (SaaS) platform enables the rapid launch of an MVP, significantly reducing time-to-market. Businesses can customize and extend store functionality through apps or API integrations, while Shopify Plus’s extensive out-of-the-box features offer a robust foundation for scalable e-commerce projects. As a fully managed SaaS solution, it minimizes system maintenance and update efforts. Powerful APIs facilitate seamless integration with third-party systems, such as PIM, ERP, or CRM systems. Custom storefronts and front-end solutions can also be easily integrated.

• Corporate Branding: The store design is aligned with Amazone’s corporate design guidelines, ensuring strong brand recognition
• Data Migration: Rapid and efficient migration of product data from the existing VersaCommerce system to Shopify Plus
• Design: Selection of a Shopify theme as a foundation, followed by extensive front-end optimizations guided by UI/UX analysis
• SSO IntegrationImplementation of a single sign-on system to ensure a frictionless user experience
• Guest Checkout: Enable customers to make purchases quickly without the need for login or account registration
• Shipping Notifications: Automatic integration of shipping information from third-party systems, providing customers with real-time updates on delivery status.
  
• Payment Methods: Integration of popular B2C payment methods, including PayPal and credit cards

Middleware Development

Custom middleware was developed to enhance system communication. This middleware acts as an interface between Shopify and other key systems. One critical use case is the automated delivery of real-time shipping notifications to customers.

UX & UI

The new Amazone fan shop prioritizes visual appeal, featuring a modern, clean aesthetic aligned with Amazone’s existing digital portals. This ensures a consistent and familiar brand experience for customers.

• UI Enhancements: Adjustments to essential design elements, such as headers, image sizes and spacing
• UX Enhancements:
  • UX analysis was conducted post-theme implementation
  • User-centered design of buttons, filters and effects
  • Optimizing the alignment of interactive elements to facilitate smooth, logical user journeys through the store

Analytics & SEO

To ensure optimal store performance, a comprehensive e-commerce tracking system was implemented using Google Analytics. This system provides in-depth insights into user behavior and conversion optimization.

The successful collaboration between Amazone and basecom demonstrates the power of agile methods and the Shopify platform in transforming a fan merchandise store. The solutions developed highlight the versatility and scalability of Shopify, providing a solid foundation for future development. The results are impressive, offering enhanced functionality and seamless usability.

We are excited to continue our productive partnership with the Amazone team. Our goal is to actively support upcoming projects and the launch of additional online shops.

Founded in 1883, Amazone is a family-owned business. With a workforce of approximately 2,500 employees and seven production sites across Germany, France and Hungary, Amazone is one of the leading manufacturers of agricultural and municipal machinery. The company’s innovative product range spans key areas such as tillage, seeding, fertilization, and crop protection. Amazone places a strong emphasis on intelligent, digital technologies aimed at promoting sustainable and efficient crop production.