Headless CMS, PIM & DAM Solution with Pimcore Enterprise

Camina & Schmid, a family-owned company specialising in high-quality fireplace systems and tiled stoves, operates a large international sales network through specialised trade partners. One of their most important sales tools is an annually published product catalog, designed using Adobe InDesign.
Previously, product data for the catalog was compiled from multiple decentralized sources, including SAP, Excel, and various data stores. This manual integration process led to inconsistencies, such as different product names across departments and duplicated data records.
As the product range expanded, so did the complexity of the data, which now includes additional elements like test reports, design drawings, and cross-references to related products. The fragmented data storage across systems made catalog production increasingly time-consuming and prone to errors, requiring extensive quality assurance efforts.

To avoid duplicate data records and minimize sources of error and the effort involved in quality assurance during catalog creation, Pimcore was to be introduced as the central system for managing and maintaining product data and digital assets.

In addition, the company's web presence should be modernized by relaunching the website to increase brand visibility and support sales through an expanded range of services. Camina & Schmid attaches particular importance to performance and user-friendliness in order to offer visitors to the site an optimal online experience. For this reason, the website should be implemented as a single page application (SPA).

Implementation of Pimcore PIM & DAM

The Pimcore Enterprise Edition data management platform was implemented to centralize and standardize the storage of both product data and digital assets, including images and graphics.

• Linking the PIM system to SAP
• Connecting Adobe InDesign via Easycatalog
• Provision of product data maintenance workflows

Website Relaunch as a Single Page Application

As part of the relaunch, Camina & Schmid’s website was modernized and reimplemented as a Single Page Application (SPA). This headless solution ensures that only a single HTML document is loaded and executed on the client side, meaning users do not need to reload entire pages. Instead, only the necessary content or data is dynamically refreshed.

• The website’s frontend, or presentation layer, was custom-built using the Vue.js framework.
• All data displayed on the website is delivered via an application programming interface (API) from the Pimcore system, utilizing the Enterprise Extension for Headless Documents.
• The website delivers very low loading times, providing a user experience akin to a mobile app.
• The headless approach decouples the front-end from the Pimcore backend, with the two communicating exclusively through the API. This separation enables independent development. It also supports a best-of-breed strategy, giving Camina & Schmid the flexibility to expand or replace the front-end in the future without needing to overhaul the back-end.

This exciting Pimcore project successfully integrated PIM, DAM, and CMS functionality within the Pimcore platform. A standout feature of the project was the implementation of the website as a Single Page Application, an innovative headless solution.

Operating under the motto ‘We light the fire’, Camina & Schmid Feuerdesign und Technik GmbH & Co. KG is a family-owned company based in Bissendorf, Germany. The company specializes in producing high-quality system fireplaces, as well as heating and fireplace inserts for tiled stoves and fireplaces – all proudly ‘Made in Germany’. With approximately 190 employees, Camina & Schmid ensures top-quality craftsmanship and optimal operating temperatures for homes worldwide.