B2B Magento System e-commerce platform for Bohnenkamp AG

Bohnenkamp AG’s goal was to create an e-commerce system that would enable the company to stand out from the strong competition of the multinational market. For future online business, an e-commerce platform should be created that offers significant added value on both the supplier and the buyer side. Special focus should be placed on the features of services, functionality, performance and technical finesse during design and development.

In order to ensure continuous growth, Bohnenkamp AG’s e-commerce system was to be designed for scalability, both technically and in terms of scope. Required extensions, such as new country or special brand stores, should be able to be implemented within a very short time. Due to the advancing digitalization and the immense possibilities in the e-commerce sector, the fastest possible response to new markets and requirements should be ensured. The future B2B platform had to be connected to the existing NAV environment in order to achieve a complete and seamless integration of the web store processes in Dynamics NAV. This should offer Bohnenkamp AG, its dealers and their customers a noticeable added value and guarantee the future viability of the platform.

My Shop

The “My Shop Function” is a shop-in-shop system and makes it possible to map a very large number of individual online stores in one large system. Thus, tire dealers receive their own web store in the appropriate design within the Bohnenkamp e-commerce infrastructure. Through price structures and many other individual features, they can use the store in the store as their own sales and service tool for their customers.

NAV Connector

The connection between the WebConnector from TSO Data as the link between NAV/KatarGo and the web services and the basecom NAVConnector as the link between the web service and Magento opens up considerable advantages for Bohnenkamp AG. The full potential of the interaction is thus fully exploited.

• Transparency – The complete mapping of online store processes in Microsoft Dynamics NAV and, conversely, the real-time integration of all NAV processes in the Magento stores ensure that all parties involved always have up-to-date information.
• Real-time communication – The ability to provide customer-specific prices, current stock levels, availability, histories and item information from Dynamics NAV in real time via the Magento Shop takes the benefits of the online store to a new level.
• Security – Order transactions and queries are securely transmitted to Microsoft Dynamics NAV. There is no direct access to Dynamics NAV. This is because the basecom NAV Connector communicates with the WebConnector via encrypted web services.
• Performance & Scalability – On the NAV side, as on the online store side, software as well as hardware are designed in unison for performance and scalability, so that there will be no delays or failures, neither at peak times nor during future expansions.

Customer offers

Merchants have the ability to create customized offers for their customers through the Customer Offers feature. If the My Shop mode is activated when generating the PDF, the offer will also appear in its own design. As soon as the customer hands over the signed document to the merchant, he can add the products from the saved offer to the shopping cart via the platform to complete the purchase. In this way, the trader is spared any work in the quotation process with further software.

Quick order

The purpose of the quick order is to enable users to order their desired items quickly, easily and efficiently. For this purpose, users are offered two different options. On the one hand, the user can download an Excel template and fill it with the desired article numbers and quantities, or use the online form to directly add the products to the shopping cart and then order them.

Warranty processing

The Bohnenkamp online store offers its customers the possibility to handle warranty claims online. For this purpose, the user is provided with an overview of all open or dispatched warranty claims with their respective statuses. The customer can also create a new warranty claim via an online form, in which he can also upload pictures of the case, among other things, and send them to Bohnenkamp AG.

Other services

The online store has numerous other functions that help customers make the right item selection even before the purchase process. Thus, the system not only offers a tool for dual or outer tires, but also functions for advance calculation, for example, to obtain the right rear tires for the right front tires for all-wheel-drive tractors.

The solution, which is based on the Magento online store software, has been impressing customers since 2013 with its service, function, performance, and scalability, and delivers considerable added value for both suppliers and customers. With its e-commerce system, Bohnenkamp AG clearly stands out from competitors and thus realizes another competitive advantage. The entire system is easily scalable on an international level and impresses with its range of functions.

Osnabrück-based Bohnenkamp AG is Europe’s leading marketer and wholesaler of agricultural tires, as well as a specialist for industrial, construction machinery and truck tires. With its 25 locations throughout Europe and additional sales areas in the Czech Republic and Hungary, Bohnenkamp has more than 130,000 m² of warehouse space and operates exclusively in the B2B sector.