B2B store relaunch with Magento and Hyvä for VOSSCHEMIE

Our customer VOSSCHEMIE, a supplier of chemical products (polyester, polyurethane, silicone, epoxy) in the B2B sector, wanted a redesign of its online store. As a long-standing customer, VOSSCHEMIE already uses Magento 2 and wanted to stay with this store system, but replace the Luma frontend with Hyvä Theme. Hyvä has a more efficient development environment and therefore enables rapid implementation. During operation, Hyvä enables a significantly higher loading speed for all store components. The aim was to implement an e-commerce solution that is one step ahead of the competition through the efficient use of modern store technologies.

The challenge of this project was to make the store more modern and perform better, to put it on a sustainable basis and to incorporate the corporate identity of VOSSCHEMIE. Particular attention was paid to improving the visibility and external presentation of the store.

Hyvä

After switching to Hyvä, VOSSCHEMIE's online store has seen an increase in page load speed of up to 80%, which has a direct positive impact on the conversion rate.

Software development

Thanks to the significantly reduced code overhead, the development team can work more efficiently and new features can be implemented more quickly.

Web analytics

Performance in the area of core web vitals has been noticeably improved. These are therefore passed with a value of 99.

Consulting

Thanks to Hyvä, the store's maintenance costs have been reduced as there are fewer dependencies and complex front-end structures to manage.

UI/UX

The overall user experience for site users is significantly better, which sustainably increases both customer satisfaction and the retention rate.

By using Hyvä in VOSSCHEMIE's existing Magento 2 B2B store, the user-friendliness was noticeably improved - supported by a targeted UX analysis and individual consulting. The store interface was replaced without in-depth interventions in the backend, which enabled rapid implementation and high system stability. The result: a modern, high-performance frontend with clear user guidance that provides lasting relief for both customers and internal processes.