
configuratorware - Configurators for B2B, B2C and D2C commerce
Digitalization is transforming B2B sales. While B2C e-commerce has been well-established for years, many companies in the B2B sector still face challenges in digitally marketing complex products. configuratorware helps you seamlessly configure even the most technically complex products, eliminating errors and streamlining your sales processes.

Online configurators for a seamless product experience
configuratorware offers a comprehensive solution to efficiently digitize sales processes. With quick and easy configuration, even complex products can be customized without errors. configuratorware offers you the following functions:
- Automatic Pricing: Ensures fast, accurate price calculations every time.
- Real-Time Product Customization: Allow your customers to personalize products in real time.
- Error-Free Configuration: Logic rules guarantee that only valid configurations can be selected, reducing errors and minimizing post-processing effort.
- Seamless Integration: Easily integrates with your existing ERP, PIM and CRM systems, ensuring data is transferred accurately.
- Self-Service Functionality: Customers can configure products independently and generate automatic quotes, relieving your sales team.
The benefits for your online business are clear:
- Increased Efficiency: Automated quoting and ordering processes save both time and money.
- Enhanced Customer Experience: A user-friendly, flexible configuration process boosts customer sastisfaction and fosters loyalty.
- Competitive Edge: Digital product configuration positions you as an innovative leader in the market, setting you apart from the competition.
- Optimized Sales Processes: Your sales team can focus on complex projects while routine inquiries are handled automatically.

At configuratorware, we have spent over 15 years making complex products that require explanation tangible and marketable online. In collaboration with our trusted partner, basecom, we help businesses across various industries reduce the burden on their sales teams. We empower them to thrive in the digital age, ensuring they can grow confidently without the fear of skilled labor shortages or digital disruption.
Christian Schilling, Managing Director configuratorware

Whitepaper: Online configurators in B2B e-commerce

Christof Zahn, Director Business Unit Consulting
We look forward to getting to know you.
Our services as a configuratorware partner
Consulting
Your configuratorware project begins with an in-depth consultation and requirements analysis, conducted through collaborative workshops. This approach allows us to thoroughly understand your e-commerce needs, identify any specific requirements, and determine the necessary functionalities, extensions or software integrations in advance.
Conception & (UX) design
Based on the project analysis, we develop a tailored concept that guides the successful implementation of your project. To ensure not only a functional product but also an exceptional user experience, we place a strong emphasis on usability and user experience.
Technical Implementation & Integration
Finally, our developers implement your project by installing and setting up the configurator, integrating all necessary extensions, and ensuring smooth connectivity with external software, such as PIM or ERP systems.
basecom follows agile methodologies, including Scrum, for project execution. This approach emphasizes close collaboration with our clients, with work conducted in short intervals (sprints). The results are continuously reviewed and refined through testing and feedback loops. Thanks to this solution-driven and transparent approach, your project progresses efficiently and is completed quickly.
Support
Online retail is continually evolving with new challenges and dynamic changes. To help ensure your long-term success in e-commerce, we're happy to assist you with the ongoing operation and further development of your online store.
We also offer support for the maintenance, optimization, and continuous improvement of existing online stores. This includes store maintenance, code audits, and helping you enhance performance through optimization measures. Additionally, we support your store's growth in areas such as analytics and UX engineering.
Types of product configurators
Not all configurators are created equal. They vary based on product complexity and the specific needs of your business. Each type offers unique features and applications to address different requirements.
Select-to-order
Your customers can choose from a wide variety of components, with no dependencies between them.
Pick-to-order
Customers can select components, but they are responsible for managing the dependencies between them.
Configure-to-order
This configurator allows customers to select components based on a modular approach.
Assemble-to-order
A combination of stock production and contract manufacturing, where components are pre-produced, but final assembly occurs only after an order is received.
Make-to-order
In this model, production begins only after the order is placed. The components are pre-stocked but are processed only once the order is received.
Engineer-to-order
This configurator provides a high level of flexibility, as components are individually manufactured. This makes it ideal for system construction or custom projects.
Interfaces and Integrations
A major advantage of configuratorware is its seamless integration with your existing IT infrastructure. Our solution provides robust interfaces to various systems, enabling you to advance the digitalization of your sales processes with minimal disruption.
ERP systems
Integration with your ERP systems ensures automatic synchronization of orders, price calculations, and stock levels.
PIM systems
Our software integrates smoothly with your PIM system, ensuring consistent product data management.
CRM systems
Connecting your CRM system enhances customer communication and enables targeted management of offers and marketing efforts.
Third-party software
configuratorware can be effortlessly integrated with other software solutions, including marketing tools and e-commerce platforms.

Christof Zahn, Director Business Unit Consulting
We look forward to getting to know you.

Christof Zahn, Director Business Unit Consulting