B2B shop for wear parts for AMAZONE with Shopify Plus

AMAZONEN-WERKE H. DREYER SE & Co. KG is a traditional family business with more than 140 years of experience in agricultural machinery construction. With a wide range of products in the fields of agricultural machinery, municipal technology and digital solutions, the company meets the diverse needs of its customers. In agricultural technology in particular, AMAZONE impresses with innovative products for fertilization technology, soil cultivation, crop protection technology and sowing technology.

In order to improve service for its customers, the company wanted to create a new way for Hungarian customers to order wear parts. As AMAZONE was already selling wear parts directly to end customers by telephone in Hungary, the project was to start there. The aim was to gain initial experience with e-commerce for farmers. To do so, a B2B solution for wear parts was to be implemented on the basis of Shopify Hydrogen, as this solution offers a higher degree of flexibility for a custom frontend.

Shopify Plus

• Front-end structure in AMAZONE CI with the typical beveled header
• Customer login & registration via myAMAZONE SSO for retrieving customer data and machine park data
• Machine dashboard for displaying and selecting the relevant machine
• Filter and search for wear parts for a specific machine from the machine park or via manual entry
• A wide range of search options to quickly find what you are looking for anytime and anywhere (on the home page, in the header, etc.)
• Display of recommended additional parts so that, for example, the right nuts and bolts for a washer can also be ordered directly in the required quantity
• Automatic check of parts for machine compatibility

Middleware

• Development of an individual middleware solution based on Symfony
• Handling of product master data, stocks and order data as well as order fulfillment tracking
• database

UI/UX

• Design to match AMAZONE's existing websites and platforms
• User-friendliness, despite technical complexity: customers can find wear parts for their machines quickly, easily and intuitively
• High design standards: extensive screen design, adapted to customer CI and Shopify

UX Services

• Workshop to identify the target group
• Concept and wireframing in user-centered design
• Implementation of complex requirements due to technical dependencies
• Simple and intuitive use for mobile and desktop

Analytics

• Creation of a tracking concept
• Development of extended e-commerce tracking for more detailed tracking of user behavior

With the Shopify Hydrogen project, basecom built a B2B store for AMAZONE in which customers in Hungary find and order wear parts that match their machine fleet. Login via myAMAZONE, automatic compatibility checks and custom middleware make the new channel the basis for further e-commerce experience with farmers.

Founded in 1883, AMAZONEN-WERKE H. DREYER SE & Co. KG is a family-owned company. With around 2,500 employees and seven production sites in Germany, France and Hungary, Amazone is one of the leading manufacturers of agricultural and municipal machinery. The company offers innovative solutions in the fields of soil cultivation, seeding technology, fertilization and crop protection. A particular focus is on intelligent, digital technologies for sustainable and efficient plant production.