Workshop Complex Products
Efficiently organize the sale of complex products with basecom

Christian Schilling, Expert Complex Products
Consulting for Online Sales of Complex Products
The digital transformation offers companies that sell complex products unique opportunities to optimize their sales processes. A customized online sales strategy is especially important for companies whose products are individually manufactured or that offer a wide range of variants. We assist you in developing your strategy and implement an efficient, user-friendly online store tailored to your needs
What to Expect from Our Workshop:
- Analysis of Product Structure and Sales Process: We examine your product lines and the diversity of variants to determine the best way to map these within your online store.
- Customer and Market Analysis: We analyze how your customers perceive your products and identify their needs in terms of selection and customization.
- Technology Assessment: We assess how your existing systems (e.g. ERP, PIM, CRM) can be integrated with a new online store or configurator and evaluate whether your current infrastructure is ready to meet future challenges.
- Key Success Factors for Online Sales: We identify how you can leverage automation, configurators, and personalized features to make your sales process more efficient and customer-friendly.
What We Offer You:
- Strategic Consulting: We assist you in developing a sustainable, forward-looking e-commerce strategy that aligns with your goals and enhances your online presence.
- Technology Implementation: We support you in selecting and integrating the right tools, whether for online configurators, PIM systems, or dynamic pricing solutions.
- Optimized User Experience: With custom-designed UX and user-friendly tools, we ensure a first-class shopping experience that will delight your customers.
- End-to-End Support: From the initial workshop through to implementation and ongoing optimization, we are with you at every stage of your digital transformation, ensuring seamless integration of your systems.
Our advice
Structured Challenge Analysis
Our consulting begins with a comprehensive analysis of your specific online sales challenges. We examine your entire process, from product development to after-sales service. Or focus is on:
- Product Range Complexity: How can your products with numerous variants or customizations be efficiently presented and sold online?
- Cuszom pricing: How do you calculate prices for customized products, and how can this be seamlessly implemented in your online store?
- Sales Processes: What are the challenges of transitioning from a traditional, consultative sales process to a more independent, online purchasing experience?
- Visualization and Interactivity: How can customers independently configure and visualize their desired products, thereby increasing their willingness to purchase?
Open-Ended, Technology-Agnostic Recommendation for Action
Based on our analysis, we collaborate with you to develop tailored solutions. Rather than offering a one-size-fits-all technology, we provide you with an open and actionable recommendation. This may include solutions such as online configurators like configuratorware, PIM systems such as Akeneo or Pimcore, or dynamic pricing tools.
- Use of Configurators: Streamline the sales process for complex products by allowing customers to customize the products to their needs. With 3D visualization and real-time adjustments, you can offer a unique, interactive shopping experience.
- Optimization of After-Sales Processes: We provide guidance on how to efficiently manage spare parts and customer-specific requests through your online store.
- Integration of AI-Powered Sales Processes: Leverage AI technologies to help your customers find the right products more quickly.
Our recommendations are not only based on the latest technological trends but are also tailored to align with your company's specific goals, ensuring we find the best solution to meet your unique needs.

Christian Schilling, Expert Complex Products
We look forward to getting to know you.

Christian Schilling, Expert Complex Products