
B2B Solutions & Complex Products
Free White Paper
In our latest white paper “The Peak of Digital Business: Complex Products, Data Management, and AI Solutions in B2B Commerce,” we show you how B2B companies with products that require explanation and come in many variants can reach the pinnacle of digital transformation—with the right strategies, innovative digital solutions, and a strong partner.
What to Expect:
Your guide to digital transformation in B2B commerce.
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Three Reasons for Digitalization in B2B
Why the new generation of buyers has different expectations, how digital data management makes your processes more efficient, and why digitalization is the foundation for AI. -
How to Reach the Summit
Concrete recommendations for action: from needs analysis to system selection (PIM, ERP, online configurator) to agile project implementation. -
Real-World Examples: ELKA & AMAZONE
Two real-world customer projects demonstrate how complex B2B commerce solutions are successfully implemented—with measurable added value. -
Outlook: Agentic Commerce & AI Readiness
What Agentic Commerce and Conversational Commerce mean for your company—and how you can lay the groundwork now to benefit from these trends.
basecom – Your Trusted Partner in Digital Transformation
The challenges of digital transformation call for digital solutions. As an owner-managed software company with more than 150 employees and offices in Germany and the U.S., basecom is your trusted technology partner for the planning, implementation, and support of customized digital transformation projects in the areas of e-commerce, PIM systems, digital experience, and consulting. We speak our clients’ language and stand by your side every step of the way—from consulting and planning through design and development to the ongoing support of your web project.
basecom is part of the GROW Digital Group: Together, we bring together more than 600 experts from various companies in the agency and digital industries under one roof. Thanks to this network of all the expertise required to establish and expand digital business models, the GROW Digital Group offers you a comprehensive range of services.

Carsten Krohn, Chief Revenue Officer
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